USA Today does an Ad Meter annually for the Super Bowl, and they have participants watch the commercials and then vote, for their favorite and worst.

The Winners Were

1. Budweiser's Puppy Love

2. Dorito's Cowboy Kid

3. Budweiser Hero's Welcome

4.Dorito's Time Machine

5. Radio Shack's The Phone Call

6. Hyundai's Sixth Sense

7. General Mills' Cheerio's Gracie

8.Microsoft's Technology

9.Coca Cola's Going All the Way

10. Pepsi's Sound Check

And the commercial that scored the worst

Bud Light's Cool Twist

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