Food Tastes Better With Cartoon Characters

I'm not surprised by this are you? It's called marketing and why manufacturers pay so much for fees to use these characters.

According to researchers at Stanford University, 50% of children say food from a package decorated with cartoon characters tastes better. And when given a choice, the vast majority of children chose the food from the package with the characters as their snack. Researchers presented 40 children ages 4 to 6 with clear bags of graham crackers, gummy fruit snacks and baby carrots. Each bag was identical, except one of the packages had a sticker of Shrek, Dora the Explorer or Scooby Doo on it. Almost 55% of the children said that the food with the sticker on it tasted better than the same food in a plain bag. Between 73% and 85% said they'd rather eat the food associated with the cartoon character.