Kmart has figured out a way to capitalize on some of the issues surrounding Christmas and retail .Their new ad pokes fun at the idea that it's too early to talk about Christmas and at the current political correctness that inhibits advertisers. Plus, it's funny!

The commercial solves a big challenge for the retailer. This is the time of year when folks should think about putting some of their holiday gifts on layaway. But, if they put a Christmas ad on TV, people are going to complain that it's too EARLY to talk about Christmas.'s NOT a Christmas commercial. (yes it is!!)