Cancer sucks. Unfortunately, we all know someone who has had or has cancer, and according to the latest statistics, 1 in 8 women will develop breast cancer in their lifetime. The best chance for survival is early detection, and monthly breast self exams are an important tool in detecting breast cancer.

Nestle has taken a humorous approach to reminding women to perform monthly self exams. They attach a hidden camera to a bra, that is somewhat exposed, and monitor how many people look shyly and openly at the women's breasts. The message "Your breasts are checked out every day. When was the last time you checked your own?"#checkyourselfie