Guerrilla Marketing At It’s Best (Video)
I love guerrilla marketing, and this is video shows guerrilla marketing at it's absolute finest! DHL wrapped some large boxes with special paper and then froze them. When the boxes reached room temperature, they spelled out "DHL IS FASTER" while UPS, TNT and DPD tried to deliver these boxes. Imagine the workers struggling to deliver them, and everyone seeing the signs "DHL IS FASTER". Pure marketing magic!