The dangers of texting and driving are well known, so it takes something special to capture people's attention when discussing it.

Consider this that "something special."

This is an ad for Wathan Funeral Home, which reminds people you'll need its service if you text and drive. Pretty clever, right? Put down that phone before you even think about texting it to your friends, though because the real twist comes after WathanFuneral.com pops up on the screen.

If you go to that site, you quickly realize you've been sort of Rickrolled -- it's actually a site reminding people not to text and drive, a PSA for the people of Canada created by an ad agency in the country. Yes, Wathan Funeral Home is not real, but its sobering message most certainly is.

Now, that's a pretty clever way to get people to remember that texting and driving is a big no-no.