If you're a parent of a young hockey player, or a hockey player, you know what it takes to get to the rink early in the morning. Hockey parents spend hours upon hours in a cold ice rink, with stinky hockey bags, and spend hundreds of dollars if not thousands of dollars on their child's equipment. But, it's all worth it.

Molson knows it's audience, and they have produced an awesome tribute video! Seventeen years ago Andrei Lanochkin moved his family from Estonia to Canada to give his son Vitaly a chance to grow up playing hockey. Molson Canadian built a rink on top of the world to give Vitaly the chance to say thanks.